I’m a digital agency veteran with expertise in developing brand strategy and digital marketing programs to drive engagement, awareness and audience growth.
I partner with brand executives – acting as a buffer between brand executive and all their agency partners. I get answers quickly and communicate directions clearly so decisions can be made and expectations can be met.
I get new business for digital agencies – I lead the strategy behind pitches and RFP submissions. Then, I develop internal processes for integrating the new account, managing the client if needed.
I create brands for entrepreneurs – I pinpoint the target audiences, create brand voices and messaging to connect with customers and develop a marketing strategy to achieve sales targets.
Prior to becoming a consultant, I was Partner and VP, Client Success at Circle6, a digital agency working with consumer products and professional services on a local, national and international level.
My career has taken me from Advertising Agencies, Public Relation firms and Boutique Agencies where I established myself as a Client Service leader, creating value and increasing ROI for clients such as Pfizer, Health Canada, McDonalds, Tyco, GE, Rogers and Coppertone.
SERVICES
– Digital –
- Account & Project Management
- Customer Insights
- Persona Development
- Channel Planning & Strategy
– Strategy –
- RFP & Pitch Deck Development
- Marketing Plan Development
- Digital Marketing Execution
- Reputation Management
– And More –
- Contact me if you need website and app development, social media and analytics support. I can introduce you to trusted industry experts and can work with you to provide end to end support.
PAST WORK
– Agencies –
![KBS+ Digital Agency logo](https://www.alexu.ca/wp-content/uploads/2019/05/kbs-1.png)
![CPB Digital Agency logo](https://www.alexu.ca/wp-content/uploads/2019/05/cpb-1.png)
![Weber Shandwick PR Digital Agency Logo](https://www.alexu.ca/wp-content/uploads/2019/05/weber-shandwick-1.png)
![NATIONAL PR Digital Agency Logo](https://www.alexu.ca/wp-content/uploads/2019/05/national-1.png)
![Infrarouge Communications Agency Logo](https://www.alexu.ca/wp-content/uploads/2019/05/infrarouge-1.png)
![Circle6 Digital Agency Logo](https://www.alexu.ca/wp-content/uploads/2019/05/circle6-1.png)
– Clients –
![General Electric Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/ge-1.png)
![McDonalds Client logo](https://www.alexu.ca/wp-content/uploads/2019/05/mcdonalds-1.png)
![Pfizer Canada Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/pfizer-1.png)
![IKEA Client logo](https://www.alexu.ca/wp-content/uploads/2019/05/ikea.jpg)
![Roche Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/roche-1.png)
![Coppertone Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/coppertone-2.png)
![Health Canada Client logo](https://www.alexu.ca/wp-content/uploads/2019/05/health-canada-1.png)
![Miriam Foundation Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/miriam-foundation-1.png)
![Rogers Client Logo](https://www.alexu.ca/wp-content/uploads/2019/05/rogers-1.png)
TESTIMONIALS